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Sales and Marketing Director
08-15-2017



We are looking for a true leader that is passionate about people and meeting a growing need for our senior population and their families. The Sales and Marketing Director is responsible for the sales process of the community. He or she manages community census by initiating and maintaining relations with community organizations, hospitals, and other referral sources in order to generate admissions to the community. The Sales and Marketing Director works closely with all levels of the organization to ensure the community's image and reputation are stellar and works in line with company values to make the community the desired option for all prospective residents and their families. They are a Culture Ambassador! They model the core values of the company personally, leading by example, and ensure all team members exemplify the core values of the company at all times:

  • We Care About People
  • We Do the Right Thing
  • We are Passionate, Have Fun, and Celebrate Success
  • We Speak Up! It's Our Responsibility
  • We Take Ownership and Add Value
  • We are Respectful

Culture Ambassador

  • Models the core values of the company:
    • We Care About People
    • We Do the Right Thing
    • We are Passionate, Have Fun, and Celebrate Success
    • We Speak Up! It's Our Responsibility
    • We Take Ownership and Add Value
    • We are Respectful
  • Ensures all personnel exemplify the core values of the company at all times.
  • Create and drive the sales culture at the community.

Areas of Primary Responsibility

  • Achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals.
  • Act as liaison between community and outside community.
  • Work with local community agencies to generate a positive image and encourage referral activities.
  • Participate in industry trade shows as appropriate.
  • Develop strategies to maximize admissions, including daily contact with potential referral sources, including hospitals, physicians, insurers, case management companies and health care agencies.
  • Schedule screenings of potential residents with Executive Director and/or Resident Care Director; conduct screenings if needed to determine level of care, services required, equipment needs and insurance coverage, as indicated.
  • Coordinate admissions, if needed, with Executive Director and/or Resident Care Director.
  • Be qualified to complete all admission paperwork.
  • Learn and maintain understanding of current regulations governing the operations of assisted living facilities.
  • Collect appropriate data to prepare and submit assigned monthly reports.
  • Attend and participate in weekly admissions/operations meetings.
  • Participate in quality improvement by identifying customer service issues and reporting these issues to the Executive Director.
  • Continue appropriate education as approved by Executive Director.
  • Be knowledgeable of and adhere to company and community policies and procedures; participate in safety, quality improvement, and infection control as assigned.
  • Both advise and contribute to ensure community puts forth the best possible public image.
  • Other duties as assigned


  • Knows how to create and drive the sales culture at the community level through positive influence
  • Knowledge of the workings and operation of the long-term care industry
  • Stellar communication skills – considered by others to be excellent in verbal, written and interpersonal area
  • Bachelor's degree in the healthcare field OR two years of sales experience would be ideal
  • Able to achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals
  • Able to live out Commonwealth Senior Living's Noble selling purpose – “We improve the lives of seniors, their families, and each other.”




Apply Here: http://www.Click2apply.net/mhdt6j5nt9hgwjpx

PI99040907

Job Type:
Full-time

Location:
NORFOLK,

Salary:
[n/a]

Date available:
[n/a]

Company:
Commonwealth Assisted Living

Company Description:
On January 18th 2002, our Founder and CEO, Richard J. Brewer, celebrated both the birth of his daughter, and the birth of a new company. Beginning with just three communities that year, Commonwealth Assisted Living has grown in both size and scope to 20 communities as of 2014, and become Virginia\'s premier provider of Independent Living, Assisted Living and Memory Care. Mr. Brewer has been in the senior housing industry for almost 20 years. He has been intimately involved in the company\'s growth & development. With our Home Office located in Charlottesville, Virginia, our leadership team is within a four-hour driving radius of every one of our communities. Our entire team is dedicated to provide high-quality housing, personal care and comprehensive services that are responsive to the needs and preferences of residents and their families. Since acquiring our first community, we have grown to become one of the largest providers of assisted living services in the state of Virginia with a combined capacity of over 1,300 residents. 15 of our assisted living communities already offer our specialized Alzheimer\'s/dementia program, Sweet Memories™, and more growth is on the horizon. Our purpose is to provide optimum resident care with the most efficient operation possible. We have implemented many successful programs that have resulted in enhanced resident care and consistent compliance with regulatory standards. Our communities proudly display Commonwealth\'s Core Values Statement, outlining the key elements and actions that will attribute to resident satisfaction and the success of our communities as well as our organization as a whole. They read: “We CARE about people. We DO the right thing. We are passionate, have fun, and CELEBRATE success. We SPEAK UP! It\'s our responsibility. We take OWNERSHIP and ADD value in all we do. We are RESPECTFUL.” At Commonwealth Assisted Living, we care about our residents and their families in the same way we care about each other.

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